One boiling hot Friday in May Reach the People Charity were invited down to MTV in Camden Town, London for a one off special master class hosted by Media Trust.  Media Trust is a national youth organisation who works with young people in the media. I took Alex and Martin from one of our young people’s services down to the studios to get involved in the planning of the EMAs 2012 being hosted in Festhalle, Frankfurt in Germany in November.

MTV do things in style!!  There was bowls of haribo’s lying around and plastercine to get the creative juices flowing.  I think this is certainly an idea we could bring back to Reach.

We were asked to attend as the core audience for the EMAs are 16 to 25 year olds and they wanted the input from a young and dynamic group of people. MTV have produced some wild and wonderful ideas for the EMAs in the past.  We were let into the secret gossip of past EMAs with exciting backstage information and an insight to the after parties.

We found out who was leaving with who, what they wore and who was misbehaving. Nike hosted a room at one of the after parties where they gave each person their very own customised trainers. That would have been amazing!!

There was even a room that only played sad music, where everyone would stay for one drink and disappear because it was so depressing.. This was the losers lounge!! The staff at MTV were so friendly and really made us feel welcome.  We sat outside by the river planning some crazy ideas of what they wanted the EMAs to look like whilst the hustle and bustle of Camden Town went by.

It was blue sky thinking.  They had to think of who they wanted to host the show, who and what performances there could be, what the stage layout would look like, the invitations, the guest list and the after party. The ideas they came out with were really cool.  They looked into a mainly futuristic style with holograms and elaborate stage sets.  No expense spared.  But I can’t give too much away in case any of them will be used.

Alex and Martin presented back their ideas with the other young people.  I was really impressed with what they had come up with and how professional they delivered them. We left with loads of MTV goodies. Geordie Shaw pens, bus pass wallets, hoddies and DVD’s. It was a fantastic opportunity for Alex and Martin they both loved it and will never forget it.

Lucy Bird,

Community Engagement Officer.